Strategic marketing

IMAGINATI is a company active in Yield Management and Web Services.


"Yield Management is a marketing and sales technique that involves understanding and anticipating the behavior of your customers in order to maximize revenue or profits for your business."

Pro Data

Hotels Clubs & Resorts

Representing mandates with high investments, Imaginati offers you its experience and knowledge in the international hotel industry.

Cool Flex

Guest houses & small hotels

We are at your disposal to help you, assist you and advise you in your choices to create or manage your guest house or small tourist accommodation.

Pro Data

Hotels Clubs & Resorts

Representing mandates with high investments, Imaginati offers you its experience and knowledge in the international hotel industry.

Cool Flex

Guest houses & small hotels

We are at your disposal to help you, assist you and advise you in your choices when creating or managing your guest house or small tourist accommodation.

Core Values

Our philosophy

The mandates managed by IMAGINATI AWS represent investments with high objectives.

To prove itself worthy of it and assure its customers of exemplary management of its activities, IMAGINATI AWS respects a strict code of ethics ensuring not only a professional reputation in the field, but also guaranteeing its constituents an unbeatable price-quality ratio. .The values of trust, loyalty and credibility allow IMAGINATI AWS to carry out its various missions towards its customers, its investors, its collaborators and its environment. This global vision guarantees it a competent and irreproachable commitment, proven many times over.

Core Values

EFFICIENCY AND QUALITY - SERVICE ORIENTATED - TEAM WORK - CUSTOMER SATISFACTION - TRUST, LOYALTY AND CONFIDENTIALITY - COMMITMENT AND DEVOTION

Champs d'Action

Our philosophy

The mandates managed by IMAGINATI AWS represent investments with high objectives.

To prove itself worthy of it and assure its customers of exemplary management of its activities, IMAGINATI AWS respects a strict code of ethics ensuring not only a professional reputation in the field, but also guaranteeing its constituents an unbeatable price-quality ratio. .The values of trust, loyalty and credibility allow IMAGINATI AWS to carry out its various missions towards its customers, its investors, its collaborators and its environment. This global vision guarantees it a competent and irreproachable commitment, proven many times over.

Core Values

EFFICIENCY AND QUALITY - SERVICE ORIENTATED - TEAM WORK - CUSTOMER SATISFACTION - TRUST, LOYALTY AND CONFIDENTIALITY - COMMITMENT AND DEVOTION

Action fields

Action fields

Our specialty is to provide expert service to meet your needs

Long term strategic vision

Market analysis

Revenue management

Targeting & customer acquisition

Analysis & Evaluation

Competitive intelligence

Protocols & procedures

Trainings & Policies

Perceived quality

Missions


> Internal commercial diagnosis: price and service offer, human resources, procedures & protocols, strengths and weaknesses, SWOT, study of customers and their expectations,


> External diagnosis: trends in demand, national and international tourist arrivals, events


> Diagnosis of hotel competition and developments in the sector


> State of play of web presence and visibility


> Diagnosis of brand image and perceived quality

Contact

Analysis & Evaluation

You wish to optimize the operational aspect as well as the investment in your tourist establishment, our analysis will be of great use to you.


By means of an assessment, we will examine all the sectors allowing you to bring a strong added value to your company. Our relevant analysis of the operational domain makes it possible to correct and improve your investment.

We analyze the operational management of your establishment, past and present, in relation to your services, to define the exact reasons.

We will also analyze and evaluate human resources, commercial policies, brand image and perceived quality, competitive positioning as well as the image of the destination and the causes.


We will evaluate the state of the essential techniques respecting the standards of the international hotel industry.

We will control, in collaboration with your teams, all the elements which will make your company a high place of hotel industry for your more great success with your customers.



From the design of public places to the layout of the rooms on the floors, to name a few ux aspects, we will make it a point of honor to scrupulously analyze all the details related to the proper functioning and logistics of your business. And details, there are many!


Strategic Marketing

Missions


> Definition of the positioning, values and image of your hotel

> Development of the business plan> Creation of attractive and relevant hotel offers> Definition of the hotel's marketing plan> Definition of the distribution plan and pricing policy> Analysis of contract matrices by customer segment: tour operator, wholesaler, OTA , corporate.> Competition analysis

> Competitive intelligence> Complete overhaul of the web presence> Complete overhaul of visual media> Implementation of print and digital sales media

> Advice and guidance for B2B relations (agency, business platform, company, etc.) > Global and personalized e-marketing campaigns

> Advice on the supplier-customer relationship> Implementation and training on CRM for customer file management

Contact

Strategic Marketing

Our expertise to achieve your financial goals, satisfy and retain your customers, and remain competitive in your market.


IMAGINATI AWS carries out a detailed analysis of the market and the financial situation of your project.

We suggest that you establish a projection taking into consideration all the specificities of the hotel sector within digital, operational, product and SEO , branding...


IMAGINATI AWS develops your marketing plan which will allow you to know the different market opportunities in order to set your annual objectives and find the means to achieve them, in the medium or long term.

In addition, we put you in touch with central purchasing agencies, online travel agencies, Channels Managers and booking engines.


IMAGINATI AWS aims to improve employee skills, develop corporate culture and motivate staff, ensure a good climate for work.

We adapt the operational methods according to the departments or according to the different hierarchical levels such as managers, trainers, supervisors and collaborators, on various topics such as customer service, sales, complaints management, telephone protocol , etc…



IMAGINATI AWS also proposes to reassess your brand image and perceived quality in order to highlight your establishment and create a feeling that corresponds to it.


Yield Management

Analysis & Evaluation

You wish to optimize the operational aspect as well as the investment in your tourist establishment, our analysis will be of great use to you.

By means of an assessment, we will examine all the sectors allowing you to bring a strong added value to your company.

Our relevant analysis of the operational domain makes it possible to correct and improve your investment.


We analyze the operational management of your establishment, past and present, in relation to your services, to define the exact reasons.

We also analyze and evaluate human resources, commercial policies, brand image and perceived quality, competitive positioning as well as the image of the destination and its reasons.


We will evaluate the state of the essential techniques respecting the standards of the international hotel industry.

We will control, in collaboration with your teams, all the elements which will make your company a high place of hotel industry for your more great success with your customers.


From the design of public places to the layout of the rooms on the floors, to name only these two aspects, we will make it a point of honor to scrupulously analyze all the details related to the proper functioning and logistics of your business. And details, there are many!

Contact

Missions


> Internal commercial diagnosis: price and service offer, human resources, procedures & protocols, strengths and weaknesses, SWOT, study of customers and their expectations,


> External diagnosis: trends in demand, national and international tourist arrivals, events


> Diagnosis of hotel competition and developments in the sector


> State of play of web presence and visibility


> Diagnosis of brand image and perceived quality


Strategic Marketing

Our expertise to achieve your financial goals, satisfy and retain your customers, and remain competitive in your market.


IMAGINATI AWS carries out a detailed analysis of the market and the financial situation of your project.

We suggest that you establish a projection taking into consideration all the specificities of the hotel sector within digital, operational, product and SEO , branding...


IMAGINATI AWS develops your marketing plan which will allow you to know the different market opportunities in order to set your annual objectives and find the means to achieve them, in the medium or long term. In addition, we put you in touch with central purchasing agencies, online travel agencies, Channels Managers and booking engines.


IMAGINATI AWS aims to improve employee skills, develop corporate culture and motivate staff, ensure a good climate for work.

We adapt the operational methods according to the departments or according to the different hierarchical levels such as managers, trainers, supervisors and collaborators, on various topics such as customer service, sales, complaints management, telephone protocol , etc…


IMAGINATI AWS also proposes to re-evaluate your brand image and as well as the perceived quality in order to highlight your establishment and create a feeling that corresponds to it.

Appointment Contact

Missions


> Definition of the positioning, values and image of your hotel

> Development of the business plan> Creation of attractive and relevant hotel offers> Definition of the hotel's marketing plan> Definition of the distribution plan and pricing policy> Analysis of contract matrices by customer segment: tour operator, wholesaler, OTA , corporate.> Competition analysis

> Competitive intelligence> Complete overhaul of the web presence> Complete overhaul of visual media> Implementation of print and digital sales media

> Advice and guidance for B2B relations (agency, business platform, company, etc.) > Global and personalized e-marketing campaigns

> Advice on the supplier-customer relationship> Implementation and training on CRM for customer file management


Missions


> Booking engines

> Metadata hospitality

> GMS

> Metasearch

> IDS & GDS

> Hotel Software

Contact

Yield Management

IMAGINATI AWS calculates, in real time, the best prices to optimize the profit generated by the sale of your products or services, based on real-time modeling and forecasting of demand behavior by micro market segment.


We maximize the turnover and the margin generated from your operation by Yield Management.

We identify market segments, assess their potential and set prices.

We create fare reduction and travel rules to establish an advanced booking process. We monitor their effectiveness and implementation.


IMAGINATI AWS manages the available capacity through dynamic pricing and a service offering adapted to the specificity of each identified segment.

We allow you to collect more information from sources external to the organization which is used for optimization.


Our Yield Management systems and procedures use the possibilities of open data and are located in a big data universe.


Operational Management

Missions


> To validate your project, we re-evaluate it together to make it compliant and allow you to achieve your objectives.


Let's meet to discuss your needs and priorities:

Contact

Operational Management

IMAGINATI AWS carries out a complete overhaul of the operational management of your establishment while leaving it to you to preside over its destiny.

By entrusting us with the strategy of your hotel, we will take charge of the daily management of your operation.


We will assume its general management with care and commitment.

We will offer you annual budgets, a marketing plan and a reinvestment plan that only you will be able to accept or refuse. You will also receive a detailed report on the operation of your establishment according to an established schedule.


IMAGINATI AWS offers you to integrate its skills in terms of Revenue Management, marketing strategies, all based on a preliminary analysis and evaluation of which you will receive the detailed report.


The enhancement of your establishment will be one of the keys to our management, in particular by integrating our brand image services and above all of perceived quality to create a feeling that corresponds to it.


Web Service

In support


> Logos & Graphic charters

> Web graphic vectors

> Print and digital advertisements

> Iconography

> Custom mounts

Web Service

IMAGINATI AWS creates, designs, publishes and manages all web media necessary to interface with your existing and potential customers.


> Websites & PWA HTML5 responsive


> Virtual & dynamic hosting


> SSL certificates


> Blogs et Feed live


> Update & backups in Amazon Data Center


> Google and Meta deployment scripts


> Security and maintenance in realtime


Learn more about our Web division

Yield Management

IMAGINATI AWS calculates, in real time, the best prices to optimize the profit generated by the sale of your products or services, based on real-time modeling and forecasting of demand behavior by micro market segment


We maximize the turnover and the margin generated from your operation by Yield Management.


We identify market segments, assess their potential and set prices.

We create fare reduction and travel rules to establish an advanced booking process.

We monitor their effectiveness and implementation.


IMAGINATI AWS manages available capacity through pricing and a service offering tailored to the specificity of each identified segment.


We allow you to collect more information from sources outside the organization that is used for optimization.


Our Yield Management systems and procedures use the possibilities of open data and are located in a big data universe.

Contact

Missions


> Booking engines

> Metadata hospitality

> GMS

> Metasearch

> IDS & GDS

> Hotel software


Operational management

Operational Management

IMAGINATI AWS carries out a complete overhaul of the operational management of your establishment while leaving it to you to preside over its destiny.


By entrusting us with the strategy of your hotel, we will take charge of the daily management of your operation.


We will assume its general management with care and commitment.

We will offer you annual budgets, a marketing plan and a reinvestment plan that only you will be able to accept or refuse.

You will also receive a detailed report on the operation of your establishment according to an established schedule.


IMAGINATI AWS offers you to integrate its skills in terms of Revenue Management, marketing strategies, all based on a preliminary analysis and evaluation of which you will receive the detailed report.


The enhancement of your establishment will be one of the keys to our management, in particular by integrating our brand image services and above all of perceived quality to create a feeling that corresponds to it.

Contact

Missions


> To validate your project, we re-evaluate it together to make it compliant and allow you to achieve your objectives.


Let's meet to discuss your needs and priorities:


Operational management

Web Service

IMAGINATI AWS creates, designs, publishes and manages all web media necessary to interface with your existing and potential customers.


> Websites & PWA HTML5 responsive


> Virtual & dynamic hosting


> SSL certificates


> Blogs et Feed live


> Update & backups in Amazon Data Center


> Google and Meta deployment scripts



> Security and maintenance in real time

In support


> Logos & Graphic charters

> Web graphic vectors

> Print and digital advertisements

> Iconography

> Custom mounts


Learn more about our Imaginati AWS division Learn more about our Web division
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